Hyper casual games monetization how to#
When creating a mechanic, you will determine how to monetize it ahead of time. Most mechanics in hyper-casual games are designed for extra monetization, including those involving rewarded ones. Specially designed game mechanics for awarded videos. The more valuable the offer, the more likely people are to watch the ad. The looks, location, and color of the video playback button. Let’s take a look at important points in creating successful ad creatives and hyper casual game publishers that managed to do that!Įven hyper-casual games considered simple & quick games compared to other types, still, UI/UX matters a lot. Not only that, but there are a range of customizable elements that can assist you in fine-tuning playable advertising for better ROI. In reality, playable ad CTRs are extremely effective. Playable advertisements work better in hyper casual games than standard video ads. What Matters the Most When You are Creating an Hyper-Casual Ad Creative: Playables, in particular, will keep users entertained as they wait for the next round to start, ensuring that the user experience is not disrupted and app publishers make the most money. Video interstitials and playable commercials, for example, are common in hyper-casual games since they are served in between or during games, often when a player loses a few lives. Since hyper-casual games are played in loops, some ad formats that would be disruptive in other gaming genres work well in hyper-casual games. Interstitial AdsĪn interstitial is an ad that you can skip after a few seconds of viewing. Players have more control over their experience with rewarded footage, which gives them an in-game incentive for watching an ad. Since these types of mobile ads cannot be skipped if the user wishes to collect their prize, it can be very useful in hyper-casual games, benefiting both the app developer and the advertiser. By pressing the appropriate button, the player selects the video to be shown. Rewarded Adsįor watching a rewarded ad, the player usually receives a bonus. Especially in portrait mode since they are less likely to disrupt the game. Banner advertisements are also a good way to monetize gaming apps. This genre includes sticky banner ads and native banners, which can be effective when paired with other ad formats. It does, however, fit well in a hyper-casual environment and produces a significant amount of revenue.īanner advertising can be useful for users who do not deal with rewarded video ads because they only take up a small part of the screen. Few years ago, banner advertising was used less often. We compiled some of the most common formats served inside top hyper-casual games: Bannersīanners appear in nearly every hyper-casual game. Since various techniques are used in mobile app ads to attract customers, some ad formats perform significantly better than others. Hyper-casual games are primarily monetized through advertising and in-app purchases. Through using MobileAction’s Ad Intelligence tool, it is possible to analyze best working ad creatives with comprehensive coverage of 25M+ creatives. Another strong motivator in the herd effect is the fear of losing out!ĭown below we see “ads” in the most mentioned keyword tab of MobileAction’s Reviews feature for Helix Jump with an overall star ratio of 3.22, not bad at all! The Most Popular Types of Advertisements in Hyper-Casual Games This is where psychology comes into play: you can get your ad creatives to outperform the competition by using “hooks.”Īs a result, you can use user ratings and reviews as selling points for your creatives. To put it another way, the creatives must be able to tell a good story.Īlthough technology evolves at a breakneck pace, human needs and desires remain largely unchanged. And, since one of these games’ distinguishing features is their simplicity and ease of play, how you interact will make all the difference. Hyper-casual games must rely on strong ad creatives for user acquisition because mobile game ads are critical to their survival. For hyper-casual games looking to extend their user base through advertising, we’ve put together some tips and suggestions in this article. If you want to optimize paid growth efficiency, regardless of your game type, you need to focus on the right formats and strategies. From Rovio to Voodoo, the influence of quality ad implementations on successful game monetization can be seen in the stories of casual and hyper-casual games.
0 kommentar(er)
